Aulden runs from Marshall, Minnesota and Addis Ababa, Ethiopia. The two offices are not a supply chain. They are one firm with a nine-hour time-zone offset that turns into eighteen hours of working coverage.
OFFICE 01
Minnesota, United States
Strategy, account ownership, and client-facing leadership.
First contact, scoping documents, contract terms, and weekly account reviews happen here. The person who signs your engagement is the person responsible for it through delivery.
Central Time (CT), UTC -6/-5
OFFICE 02
Addis Ababa, Ethiopia
Delivery capacity, Support operations, and day-to-day team management.
Software engineers for Studio, customer service operators for Support, and the operations leadership that runs them. The daily standups, the QA reviews, the actual ticket work.
East Africa Time (EAT), UTC +3
Addis Ababa is nine hours ahead of Central Time. The Addis Ababa team starts at 8 am EAT and hands off to Marshall at 8 am CT. Marshall closes at 5 pm CT. Combined daily coverage: 18 hours, with no gap at the handoff.
The two offices are not a supply chain. Marshall holds strategy, account ownership, and US-timezone availability. Addis Ababa holds delivery capacity, an English-proficient workforce, and a nine-hour time-zone offset that creates follow-the-sun coverage by design, not by accident.
This is one company, not a vendor relationship. Selina's team in Addis Ababa is trained directly by us, managed by us, and held to the same standards we hold ourselves to. When a client's customer reaches the support queue, the handoff is invisible. When something goes wrong, the accountability is ours, not a subcontractor's.
We are transparent about this structure because we think the structure is the advantage. Hiding the Ethiopia operations behind a US-only public face would make us easier to sell and harder to trust. The honest math is the offer: US strategic leadership, Ethiopia delivery excellence, one engagement manager accountable for both.
Tell us what you are building, where you need coverage, or how the two-city model fits the work you have in mind. One business day to first reply.