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aboutest. 2023

the firm and its purpose.

Aulden is a professional services firm with two service lines. Aulden Studio builds custom software; Aulden Support runs the customer service team that helps customers use it. The firm is led from Marshall, Minnesota with an operations team in Addis Ababa, Ethiopia.

leadership

who runs aulden

03 leaders

LEADER 01

Bityana Yishak

founder and ceo

Marshall, Minnesota

Bityana Yishak is the founder and CEO of Aulden. She started the firm to solve a problem she'd seen repeatedly: small businesses needing real engineering and customer service help, but stuck choosing between expensive agencies and unreliable contractors.

Bityana holds an MBA, an MS in Cybersecurity, and a BS in Computer Science from SMSU. She serves as Program Chair for ISC2's Minnesota and Western Wisconsin chapter, where she shapes cybersecurity programming for professionals across the region. She co-hosts Southwest MN Hacks, the first regional student hackathon in southwest Minnesota, with Schwan's as platinum sponsor. She has also contributed to a UN/Camara education technology project.

LEADER 02

Tesfatsion Desta

co-founder and cto

Marshall, Minnesota

Tesfatsion Desta is the co-founder and CTO of Aulden, leading engineering across Studio's custom software builds and Support's hybrid AI plus human operations.

He came from leading IT support and operations at a university tech support center, then spent his post-graduate years building enterprise workflow automation as a software engineer. That combination of running a customer-facing technical team and shipping real production software is the foundation of how Aulden delivers both services. Tesfa is completing an MS in Cybersecurity at SMSU, holds AWS Certified DevOps Engineer Professional and CompTIA CySA+ certifications, participates in IEEE Standards Association AI and cyber-physical committees, and is an ACM Certified Reviewer in the software security pool.

LEADER 03

Selina Habtamu

head of Ethiopia operations

Addis Ababa, Ethiopia

Selina Habtamu leads operations for Aulden's Addis Ababa team, the side of the firm that runs day-to-day delivery on Support engagements and the production-build phase of Studio projects.

Her remit covers the people side of how Aulden actually ships: hiring and training the customer service operators who staff client coverage, coordinating with the Marshall office on schedules and case escalations, and keeping the Addis Ababa team aligned on the quality bar that Aulden commits to every client.

locations

two offices, one firm

02 cities

OFFICE 01

Marshall, Minnesota

United States

The US-front team. Engineering leadership, client-facing work, and Studio scoping. Aulden's commercial and operational headquarters.

OFFICE 02

Addis Ababa

Ethiopia

The Aulden Support operations team and the Studio production-build team. Customer service operators, software engineers, and the people side of how Aulden actually ships.

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